Anyone looking for modest formal wear knows the agony of endless searching for a gown that doesn’t exist; then selecting the best of the worst and easiest to “fix”. The tiring searches for a matching fabric and finally if required; the dreaded dress check. What was meant to be a fun, exciting time turns out to be a stressful nightmare. Usually, not exactly what you were dreaming of or worse yet a gown that brings reproach on the name of Christ.
Therefore, with the desire to offer bridal and formal gowns that allow young ladies to bring honor to the Lord Jesus Christ, while still looking fashionable and stylish, we began Simply Elegant in June 2004.
Originally we began opening by appointment only. When we realized our customer base was much larger than we originally realized, we moved to a store front location in a small community in north Knoxville, TN. Each year has grown with customers driving 2 hours -6 hours weekly. It’s been such a blessing to be a blessing to our wonderful customers.
In the spring of 2007, we had the opportunity to purchase a tuxedo business in SC. The heart of where we’d been praying about, giving us the opportunity to include the formals in NC store and bridal in the SC store.
The SC store opened with all appointments booked a week in advance, walk-in brides, and phone calls all day. Plus, everyone ordered that day! What a blessing this has been to see brides so excited to find something modest for such a special day…the most important day to be modest.
212 Main Street Fort Mill, SC 29715 (803) 548-3900 • Offers Bridal Gowns, Bridesmaids Dresses and Accessories
